Our Role & Responsibility

‘SETU’ in Sanskrit means ‘the bridge’. As indicated from the name, SETU-The Bridge to Artisans acts as a bridge between the underprivileged/marginalized artisans and the international/affluent markets, at the same time, working for social, economic and environmental well-being of the artisan communities.

We are responsible for providing the following benefits & support to our partner artisans and conscious customers:

For Artisan Groups

  • Financial support
  • Resource development & technical assistance
  • Market opportunities
  • Employment opportunities
  • Self-sustainability & self-confidence
  • Product design & functionality development
  • Quality improvement
  • Cost optimization
  • Process improvement
  • Capacity building & enhancement
  • Market feedback
  • Enterprise building
  • Environmental well-being
  • Social & economic welfare projects
  • Development and preservation of art
  • Education
  • Infrastructure development

For Customers

  • Quality product at competitive price
  • Customized product design and development
  • Quality assurance
  • Timely deliveries
  • Production planning
  • Value for money
  • Prompt and effective communication & services
  • Eco-friendly and green products
  • Trade not aid
  • Participation in Fair Trade chain
  • Affecting and bringing forth the human element behind the merchandise