Color and Trend forecasts for Spring Summer 2024 are shaped by a dynamic fusion of optimism, nostalgia, and sustainability. This season targets the consumers who are looking for both comfort and boldness in their fashion choices. These colors & trends will ground us and raise our energy levels at the same time. The rise of digital aesthetics is evident in the inclusion of neon and fluorescent shades, bridging the gap between the physical and virtual worlds.

Scroll down and have a look at the season’s latest color and style trends…

(For References and Resources of the prominent fashion houses & trendsetters, who have inspired our research, please scroll down at the bottom of the page…)

Color Trends of the season:

1. Fondant Pink

This pigmented, muted pastel is a vintage inspired shade of retro pink. This is a nostalgic tone which connects to familiar feelings of comfort and delight. Combined with a palette of other pastels like lilac & lavender, this gender inclusive color evokes a wellness mood for all occasions.

 2. Cyber Lime

Cyber Lime is a neon & fluorescent color with youthful appeal. and energizes the body and mind. This hyper bright green signifies the powerful connection of today’s times between nature and digital technology. This color will be seen in various categories like fitness, outdoors, footwear, accessories, virtual interiors and gaming products. It can also be utilized for home interiors, retail, packaging, tech accessories, e-bikes and scooters.

3. Nutshell

 Nutshell is a rich and spicy brown, earthy shade that evokes warmth and reassurance. This brings a grounded and rustic touch to the palette. This color reflects the continuing demand for sustainability, organic growth, and environmental consciousness.

4. Elemental Blue

Elemental Blue represents serene mid-tone hues of tranquil blue. It symbolizes the pursuit of balance between work, technology, and possessions, expressing a desire for stability and moderation. It pairs well with minimalist designs and matte finishes, though adding shimmer or a tactile texture introduces a fresh dimension.

 

5. Radiant Red

Radiant Red is a bold and playful summer hue, symbolizing optimism & renewal. This youthful color is stimulating and can transform effortlessly between physical and digital realms. Brands can utilize its invigorating quality for energizing self-care and wellness-led beauty, personal tech, home wares and packaging.

 Style Trends of the season:

1. Open weaves

Classic yet surprising trend to move on with. This trend is very organic and yet stylish to go to with. Majorly, it will be seen in home décor, accessories and fashion.

2. Asymmetry

Asymmetry is about innovation with great aesthetics. It very well balances the physical & digital meta verse realms. It will be majorly seen in jewelry, bags and accessories. And of course, in home décor!

3. Fauna

This season is all about fauna and their classic yet unique styles. It represents wildlife in a stylish way. Whether it’s in home décor, fashion & jewelry, fauna reflects the wilderness and power in you.

References and additional resources:

• www.pantone.com
• www.wgsn.com
• www.lingsmoment.com
• www.thdstatic.com
• www.beruru.com
• www.buttercrumble.com
• www.pinterest.com
• www.premierevision.com
• www.thepatternedit.com
• www.peclersparis.com
• www.fashionunited.com
• www.plumager.com
• www.wuman.textile.com
• www.trendgully.com
• www.modefabriek.nl
• www.kerrynlevyceramics.com
• www.etsy.com
• www.woodenstreet.com
• www.nicobar.com