Spreading the word “Fair Trade”

Fair trade is market-based approach to alleviating poverty and promoting sustainability through ethical practices. It aims to educate and empower disadvantaged producers in the developing world and connect them to a market, so they too can participate in global trade. To know more about Fair Trade, click here.

As part of our commitment for spreading awareness on Fair Trade, a one day workshop was organized at Jiwaji University, Gwalior with the target audience consisting of management and commerce graduates. The opening session was delivered by our President Mrs. Rashmi Dhariwal who explained how Fair Trade can be used as a business model for the upliftment of the poor masses. She gave the idea of “Trade not aid”.

Management concepts and programme co-coordinator for development projects from Chennai) proceeded the session further and emphasized the dimensions and importance of fair trade along with other related concepts. In addition to this, role of youth in uplifting the underprivileged and marginalized communities was discussed at length. To make the session more indulging, easy tips on improving personality development skills were given to those present.