Fair Trade Promotion Workshop for the educated youth : The torch bearers for tomorrow…

The educated youth of today will be the torch bearers for tomorrow..and will lead forward the Fair Trade movement for a better society! With this view in mind, SETU organised a one day workshop on 7th January for spreading awareness on Fair Trade principles for the students of following renowned universities:

• American Management students from Fordham University, USA
• Indian Management students from EMPI University, New Delhi,
• Indian Design students from Indian Institute of Crafts and Design, Jaipur

The venue for the workshop was SETU office, Jaipur followed by field visit to SWRC, Tilonia.
Today’s youth needs to be made aware and motivated about the concept of Fair Trade so that they can help the underprivileged and downtrodden sections of the society to recognize and shape their skills so that they can be at par with the modern world by getting fair returns for their hard work. If Management & design graduates help the artisans to upgrade their knowledge of marketing, product design, quality assurance, new techniques, capacity building and so on….the artisans can achieve new scales.
Senior faculty and students of all the 3 Universities participated in the workshop, with a total participation of 55 people.

SETU Founder and CEO Ms. Rashmi Dhariwal gave an insightful presentation explaining the principles of Fair Trade and how Fair Trade is helping the underprivileged artisans to carve a sustainable living, at the same time achieving social, environmental & economic sustainability. She delivered information on the various artisan development programmes running by SETU for the upliftment of the artisan community, as way of explaining how Fair Trade aims for overall holistic development of the underpriviledged communities.

It was an interactive session as the participating Indian and Foreign students asked questions related to Fair Trade concept and its work model to which SETU team came up with detailed answers.After the workshop, all the participants and SETU team members headed for the field visit to S.W.R.C. Tilonia.

S.W.R.C. Tilonia is a self sustainable, not for profit organisation working towards the upliftment of artisan community. The motive behind visiting Tilonia was to give the students a live picture of the artisans & their challenges so that they can advocate the need behind following ethical trade practices.

\The workshop and visit to Tilonia went off quite well and the entire programme was appreciated by Fordham, EMPI and IICD team. SETU’s efforts for the betterment of artisan community were hugely applauded. All in all it was a knowledgeable, interactive and fun loving session..